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Hiya is a B2B SaaS company focused on making business calls more trusted, useful, and effective. The company helps enterprises and SMBs create trusted calling experiences through branded business calling, caller identity verification, call performance insights, and voice security capabilities.
As Director of Brand and Communications, you will own how the world perceives Hiya across press, analysts, speaking engagements, social channels, and creative assets. You'll lead the company's existing creative and events teams, manage external PR agencies, and build organic social as a core function.
Key responsibilities include:
- Translating the company's rewritten brand narrative into a cohesive visual and verbal identity across all touchpoints
- Developing and executing global PR strategy, deciding market-by-market investment and leading agency partnerships
- Building analyst relations with key influencers in telecom, security, and enterprise software
- Creating and promoting the annual State of the Call research report as a flagship thought leadership asset
- Establishing organic social media as a strategic function, growing executive voices, and creating content that spans paid, owned, earned, and AI search channels
- Building Hiya's visibility as an industry leader through thought leadership, speaking programs, and awards strategy
- Setting global events strategy and ensuring flagship events like Mobile World Congress reflect the Hiya brand
- Leading, coaching, and scaling the brand and communications team globally
- Measuring impact through share of voice, coverage quality, analyst perception, and brand-to-consideration metrics
The role requires someone who sets strategy but also executes—writing pitches, drafting social posts, and providing creative direction. You'll work across multiple countries and audiences, from network executives in Madrid to sales leaders in Toronto to consumers in the US, adapting the narrative while maintaining brand consistency.
Hiya operates with high transparency and autonomy. The company values ownership, direct engagement with hard problems, and a willingness to work through ambiguity. Core company values include serving customers with trust and quality, owning outcomes, leading with a point of view, continuous improvement, and action over observation.
REQUIREMENTS:
- 10+ years of experience in brand, communications, or PR at B2B tech companies, including leading teams and agencies across multiple countries
- Proven track record leading creative or communications teams from small to scaled
- Strong expertise across PR, analyst relations, and social media as core competencies (not side projects)
- Real media and analyst relationships, ideally in tech, telecom, or security sectors
- Experience running communications across the US and Europe with understanding of regional market differences
- Demonstrated ability to handle crisis communications and protect trust during difficult situations
- Storytelling ability with strong creative taste; ability to make complex topics (telecom, AI, fraud) compelling to reporters and audiences
- Comfort with ambiguity, hands-on execution, and experimental use of AI tools
- Ability to work effectively with executives, operators, and press; comfortable presenting on stage
- Experience turning social media from a posting calendar into a strategic business function
