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Salary: USD 160,000 - 195,000 / annual
Trovy is redefining home equity lending by combining card-based payment flexibility with secured real estate lending. The company is backed by top venture capital investors and staffed by proven fintech innovators.
As Director of Affiliate Marketing & Partnerships, you will own Trovy's affiliate and partner marketing program end-to-end. This is a dual-track role spanning affiliate networks and direct partnerships.
Affiliate Marketing: You will scale Trovy's presence across affiliate networks, rate tables, and review sites. Responsibilities include recruiting and onboarding partners (comparison sites, cashback platforms, content publishers), optimizing commission structures and placements to improve customer acquisition cost (CAC) while maintaining compliance with RESPA Section 8 and referral-fee regulations. You will build and maintain tracking infrastructure to ensure clean attribution and measurable performance, set performance benchmarks, and cut or renegotiate underperforming placements.
Direct Partnerships: You will build and manage a portfolio of partnerships outside affiliate networks, including real estate brokerages and agents, home improvement companies, contractors, and other homeowner-facing partners. You will source, pitch, and negotiate partnership agreements, structuring economics and referral flows in compliance with RESPA and state referral-fee restrictions. You will design co-marketing and embedded-offer programs that introduce Trovy's product at moments of homeowner need. You own each partnership's full lifecycle: pricing negotiations, contracting, invoicing, budget management, creative approval, and QA.
SEO & AI Search: You will build and execute an organic search strategy targeting homeowners researching HELOCs and home equity. You will understand how AI-driven search and assistants are reshaping homeowner discovery of lenders and position Trovy accordingly. You will own the content and digital-PR roadmap that earns Trovy placement, citations, and mentions on rate tables, review sites, and comparison content that traditional and AI search draw from.
Team & Vendor Management: You will manage external affiliate and partnership consultants and vendors, setting clear expectations and accountability. You will identify when to bring capabilities in-house and help build internal headcount over time.
This role is for someone who can close a deal, build a program, and run the operational engine behind it. You will operate in a fast-moving, early-stage environment where you own the outcome.
REQUIREMENTS:
- 6+ years of experience in affiliate marketing, partnerships, or channel/business development, ideally in consumer fintech, mortgage, or direct-to-consumer lending or financial products
- Proven track record building and scaling an affiliate program, including rate table and review site placements
- Experience sourcing, negotiating, and managing B2B2C partnerships in real estate, home services, or another referral-adjacent industry
- Working knowledge of RESPA Section 8 and other regulatory constraints on referral fees and co-marketing in lending, or the judgment to flag structures for compliance review
- Strong grasp of SEO fundamentals and emerging AI search optimization
- Data-fluent: ability to read attribution and partner performance reports and translate findings into action
- Strong negotiator and relationship manager who can structure a deal and spot when something is off-brand or non-compliant
- Comfort operating in a fast-moving, early-stage environment where you own the outcome
