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Click Therapeutics is a digital therapeutics company developing FDA-regulated prescription software treatments for conditions spanning psychiatry, neurology, oncology, immunology, and cardiometabolic diseases. The Director, Marketing (Rx and OTC) is a senior marketing leader responsible for translating brand strategy into high-impact execution across healthcare provider (HCP) and patient audiences for prescription digital therapeutics (PDTs), while also leading commercialization and growth marketing for the company's over-the-counter (OTC) product line.
This role operates within a small, agile marketing organization and requires versatility—owning certain execution areas directly while providing leadership and oversight across integrated campaigns spanning both Rx and OTC channels. The Director will lead execution of integrated HCP, patient, and DTC marketing strategies for one or more brands, translating brand strategy and value propositions into compelling narratives, messaging frameworks, and promotional materials. Key responsibilities include overseeing development and execution of branded and unbranded campaigns to shape the market for PDTs, translating Rx-grounded clinical credibility into consumer-facing creative for OTC products, and partnering closely with performance/growth marketing partners and agencies on DTC and consumer campaigns including audience targeting, media planning, and measurement.
Strong AI fluency is a core expectation, with responsibility for embedding AI-enabled insights, content development, analytics, and omnichannel optimization into the marketing operating model. The role also requires hands-on performance marketing and growth marketing expertise to drive OTC customer acquisition, conversion, and revenue growth. This position operates with high autonomy, visibility, and accountability. The role is based in Click's Tribeca headquarters in NYC with a hybrid working model requiring at least 4 days in office each week.
