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Salary: USD 200,000 - 352,000 / annual
Ethos is a leading life insurance technology company transforming how life insurance is bought, sold, and underwritten through a three-sided platform serving consumers, agents, and carriers. The company offers instant, accessible products with no medical exams required, democratizing access to life insurance.
You will join the Compliance department as Director, Marketing Process & Technology, owning marketing compliance review end-to-end: the process, the technology, and the majority of reviews themselves. This is a player-coach role combining hands-on senior review work with system ownership and eventual team leadership.
Key responsibilities include:
**AI Tool & Automation Ownership:**
- Act as business owner and administrator of Ethos's AI marketing review tool, including configuration, rule and prompt tuning, testing, and release management
- Define automation tiers: what AI approves outright, what requires human confirmation, and what always needs human review
- Continuously improve automated review quality by measuring tool output against human review and expanding content categories it can handle
- Establish human-in-the-loop thresholds, sampling, and ongoing QA to validate tool reliability as content, products, and regulations change
- Own the auditability of AI-assisted decisions so approvals can be reconstructed and defended to examiners, auditors, or carriers
- Partner with vendors and internal engineering/data teams on integration, evaluation, and roadmap
- Grow the share of reviews completed through automation as a primary measured objective
**Marketing Compliance Review Process:**
- Design and run intake for all marketing review requests with clear SLAs, routing, and prioritization
- Maintain review standards of record, including review criteria, required disclosures, and pre-approved claims and language library
- Personally perform the majority of reviews and serve as decision-maker on close calls, documenting rationale to build usable precedent
- Maintain recordkeeping and audit trail of submissions, versions, approvals, and conditions
- Measure and improve throughput, cycle time, and review quality
**Content Coverage:**
- Consumer-facing marketing across paid media, lifecycle/email, web, brand, and social
- Agent and producer-facing materials including recruiting, training, and sales support content
- Partner, carrier, and co-branded campaign materials
- Product and disclosure content embedded in online flows, including rate/quote presentation and required disclosures
**Standards & Governance:**
- Translate insurance advertising and marketing regulatory changes into concrete review criteria, tool rules, and updated approved language
- Refresh disclosure and claim libraries as products, state approvals, and carrier requirements change
- Embed compliance early in the marketing lifecycle at brief and concept stage
- Act as trusted advisor and thought leader to Marketing, Brand, Growth, Product, and Legal
- Partner with Compliance Risk Management team on control documentation and independent testing
- Support advertising filings, market conduct exams, regulatory requests, and carrier requests
**Team Building & Leadership:**
- Operate as hands-on player-coach, then hire, onboard, develop, and manage a compliance analyst as volume and automation maturity allow
- Own marketing compliance reporting and governance including review volume, cycle time, automation rate, quality/error rates, and KRIs
- Assist in drafting and updating marketing compliance policies and procedures
- Provide general compliance support across the team and company
**Requirements:**
- 12+ years of relevant compliance work experience in the insurance industry, including significant hands-on marketing and advertising review experience
- Deep expertise in insurance regulatory marketing compliance, including advertising requirements, required disclosures, and advertising filing obligations across states
- Demonstrated ownership of a high-volume marketing or advertising review function, including the standards and workflow behind it
- Hands-on experience putting AI or automation to work inside a compliance review workflow—configuring it, measuring it, and improving it, rather than simply using it
- Ability to define and defend where automation is appropriate and where human judgment is required, and to evidence that distinction to auditors, examiners, and carriers
- Strong process design instincts including intake, SLAs, prioritization, throughput, and cycle time
- Comfort working with data to measure review quality and automation performance, and to report both to senior leadership
- Exceptional written and verbal communication skills
- Persuasive communicator and thought leader who can hold a firm line with Marketing without becoming a bottleneck
- Highly responsive and service-oriented with demonstrated ability to maintain strong working relationships with demanding internal clients
- Experience hiring, developing, and managing an analyst, or clear readiness to do so
- Sound and practical business judgment and confidence in determining acceptable risk
- Ability to multi-task and work independently or with cross-functional teams while adapting quickly to ambiguous and rapidly changing environments
- Attention to detail
- Ability to work in a fast-paced environment and manage multiple deadlines
