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Salary: USD 137,000 - 252,000 / annual
Life360 is hiring a Director of Marketing Planning and Operations to build the infrastructure that supports their rapidly scaling marketing organization. Reporting to the VP Integrated Marketing, you will own end-to-end strategy and process across the marketing org, ensuring alignment between business priorities and marketing execution.
In the Planning domain, you will drive long-range, annual, and quarterly planning by defining strategic pillars, establishing cross-team timelines, and collaborating with global marketing leadership to scale and align execution across international markets. You'll facilitate structured brainstorm sessions, produce key marketing deliverables including QBR presentations and Board materials, and serve as a strategic thought partner to the CMO and marketing leads.
For Operating Rhythms, you will partner across all marketing functions—Creative, Lifecycle, PMM, Paid Ads, and Integrated Marketing—to evaluate team operations, bridge cross-functional gaps, and establish unified workflows and processes. You'll ensure every team understands how they collaborate across the broader organization, own communication and rollout of new workflows, support agency selection and procurement, and identify and implement workflow tools that improve efficiency.
In the Budget domain, you will partner with the CMO and marketing leads to plan and manage annual and quarterly budgets, ensuring marketing leadership has a real-time view of spend and priorities. Within your first year, success means establishing a single source of truth for the budget, a reliable planning cadence, and workflows that replace ad hoc coordination.
Life360 serves approximately 102.4 million monthly active users across more than 180 countries with its mobile app, Tile tracking devices, and Pet GPS tracker. The company is remote-first with over 500 employees and is building an AI-native organization where AI is integral to how they build and operate.
