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ezCater is the #1 food tech platform for workplaces in the US, enabling organizations to manage food needs and order from over 125,000 restaurants nationwide. The company serves both workplace customers (employee meal programs, meetings) and restaurant partners seeking high-value customer acquisition.
As Director of Marketing Operations, Technology & Analytics, you will lead a multidisciplinary team responsible for the people, processes, systems, and measurement that enable Marketing to execute reliably, scale efficiently, and make data-informed decisions. You report to the VP, Brand & Digital Marketing and support ezCater's blended B2B and B2C growth model across demand generation, lifecycle marketing, marketplace customer acquisition, and restaurant-partner go-to-market motions.
Key responsibilities include:
• Lead and develop a high-performing team spanning marketing operations, marketing technology, and marketing analytics
• Define and evolve the operating model, governance, and cross-functional processes for scalable campaign and lifecycle execution
• Own the martech strategy and roadmap, including marketing automation (HubSpot, Iterable), CRM (Salesforce), customer data platforms (ActionIQ), web content systems (WordPress), advertising operations, analytics, and workflow tools
• Ensure marketing systems and data flows integrate across platforms such as Google Marketing Platform, Google Analytics, and BI tools
• Drive collaboration with Marketing, Sales, Product, and Engineering to build an evolved martech stack with AI-driven processes
• Evolve the architecture of marketing-owned web experiences, ensuring user-friendliness and enhanced testing and analytics capabilities
• Lead marketing analytics and measurement strategy, including attribution, incrementality testing, forecasting, executive reporting, and advanced analysis
• Partner with Finance, Product, and Analytics leaders to translate marketing performance into channel- and segment-level investment decisions and forecasts
• Set standards for analytical quality and storytelling, focusing the team on proactive decision support
Required qualifications:
• 10+ years in Marketing Operations, Technology, and Analytics
• Proven experience leading through managers and developing multidisciplinary teams of operators, technologists, analysts, and data professionals
• Strong judgment balancing strategic leadership with functional depth to challenge assumptions and drive quality
• Ability to create clarity, prioritization, and structure in fast-paced, ambiguous environments
• Deep understanding of marketing data and technology architecture (CRM, marketing automation, CDP, data warehouses, APIs, web analytics, advertising platforms, BI tools)
• Experience translating marketing data into insights across the full funnel (acquisition, paid media, SEO/GEO, attribution, retention)
• Familiarity with both B2C and B2B models preferred
• Experience implementing and improving marketing processes across multiple channels (web, email, SMS, push, mobile, paid media, direct mail, account-based motions)
• Experience evolving infrastructure for marketing web content management, landing pages, personalization, and testing (enterprise Google Analytics implementation preferred)
• Experience building or implementing AI enablement programs
