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Maven Clinic, the world's largest virtual clinic for women and families, is seeking a Director of Marketing Operations to lead systems, data, and reporting infrastructure for the B2B Growth Marketing team. This role manages a team across marketing analytics, marketing operations, and web optimization, reporting to the Senior Director of Growth.
Key responsibilities include:
Marketing Technology & Data: Own HubSpot and Salesforce instrumentation, lead management strategy, campaign orchestration, and B2B funnel stage definitions. Develop and maintain multi-touch attribution methodology for pipeline conversations. Establish data governance, maintain data dictionaries, and manage the martech stack including CaliberMind, GA4, HubSpot, Qualified, and Webflow. Provide training and enablement to ensure team capability in reporting and channel orchestration.
Analytics & Reporting: Define and maintain B2B marketing KPIs (MQLs, MQAs, pipeline coverage, Pipe-Spend ratio). Build executive pipeline briefings and performance readouts. Own the B2B analytics stack across CaliberMind, Looker, Data Studio, Salesforce, and GA4. Partner with Strategic Finance and RevOps on fiscal year target-setting, run-rate projections, and scenario modeling.
Budget & Planning: Oversee B2B marketing budget including forecast, actuals, monthly reconciliation, and program allocation. Manage vendor relationships and spend tracking. Lead annual and quarterly budgeting in partnership with Strategic Finance.
Marketing Website & CRO: Manage the web team responsible for B2B navigation, landing pages, and SEO/AEO. Run structured A/B testing and CRO programs. Maintain WCAG 2.1 AA compliance across the B2B site.
Team Leadership: Manage and develop team members covering analytics, operations, and web optimization. Set operating rhythm and own project management tooling (Asana, Jira). Build AI-powered workflows for reporting, analysis, and campaign operations to enable better decision-making and scalability.
This role serves as the go-to partner for Sales, RevOps, Strategic Finance, and Client Success on shared data and reporting, bringing structure and rigor to a fast-moving organization.
