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Samsara (NYSE: IOT) is the pioneer of the Connected Operations Cloud, a platform enabling organizations to harness IoT data for actionable insights across physical operations. The company serves agriculture, construction, field services, transportation, and manufacturing—industries representing over 40% of global GDP.
As Director of Marketing for Mexico, you will lead the regional go-to-market strategy and serve as an ambassador for the Mexico City office. You will lead and manage a regional marketing team to execute strategy, achieve pipeline and bookings goals, and ensure regional investment aligns with company objectives.
Key responsibilities include:
- Owning the Mexico marketing pipeline goal and driving the region's growth story
- Developing differentiated marketing strategies for commercial, mid-market, and enterprise segments
- Creating customer-driven campaigns to increase demand, sales, brand awareness, and momentum
- Partnering closely with global marketing, sales, communications, product, and account development teams
- Managing a cross-functional regional marketing team (demand generation, events, content, solution marketing, ABM)
- Tracking, measuring, and communicating program results; generating best practices through experimentation
- Building and maintaining a strong marketing team culture
- Hiring, developing, and leading an inclusive, high-performing team
- Championing Samsara's cultural principles: Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team
Required qualifications:
- 10+ years of B2B marketing experience at enterprise SaaS companies, with 5+ years in people leadership
- Familiarity with inside and field sales, inbound and outbound marketing programs
- Proficiency with quantitative analysis to measure marketing program effectiveness
- High-energy, creative, data-driven self-starter with outstanding leadership and business ownership
- Excellent communication skills; ability to tell compelling stories with data
- Native Spanish speaker and fluent in English
- Based in Mexico City Metropolitan Area; able to commute to office as needed
Ideal candidates also have experience hiring and building regional marketing functions, and solid understanding of growth marketing, demand generation, field marketing, and cross-functional collaboration with sales and customer success teams.
This is a hybrid role requiring commuting to the Mexico City office as needed. Relocation assistance is not provided. The role includes RSU grants with no vesting cliff and ongoing refresh opportunities tied to performance.
