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Caribou is a fintech company helping Americans refinance auto loans through a technology platform that connects customers with community banks and credit unions. On average, customers save $162/month on their car loans. The company is backed by QED Investors, Goldman Sachs, Moderne Ventures, and others.
As Director of Lifecycle Marketing, you will own the end-to-end customer engagement strategy across email, SMS, and call scripting—from initial contact through conversion, reactivation, and post-funded advocacy. This is a strategic and hands-on role combining vision-setting with execution.
Key responsibilities include:
• Develop and execute the complete lifecycle communications strategy, identifying gaps and maintaining a clear communications architecture across all customer touchpoints.
• Build sophisticated segmentation and personalization strategies based on behavior, lead source, intent, lifecycle stage, and other signals to maximize relevance and effectiveness.
• Drive measurable conversion and growth by partnering with Performance Marketing, Brand, Product, Sales & Operations, and Analytics teams to improve the customer journey.
• Lead AI integration into lifecycle execution—applying AI to content generation, creative personalization, campaign optimization, and workflow automation to increase quality, speed, and personalization.
• Establish rigorous experimentation and measurement frameworks, including incrementality testing, to demonstrate impact on conversion and business outcomes.
• Own lifecycle marketing platforms and vendor relationships, establishing processes and governance for operational excellence and scale.
• Ensure all customer-facing communications are compliant by design, partnering with Legal and Compliance as personalization and AI-driven decisioning increase engagement complexity.
• Manage and develop the Lifecycle Marketing Operations Manager, building a high-performing team that combines strategic thinking, analytical rigor, and exceptional execution.
You bring 10+ years of lifecycle, CRM, or retention marketing experience with meaningful ownership of communications strategy and customer journeys at scale. You have deep, hands-on expertise with marketing automation platforms (Braze strongly preferred; SendGrid, Iterable, or similar also relevant) and demonstrated track records of driving measurable conversion lift through lifecycle programs. You are comfortable with data and analytics, understand financial services or fintech, and can operate as both strategist and builder.
