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Veeva Systems, a public benefit corporation and industry-leading cloud platform provider for life sciences, seeks a Director of Integrated and Field Marketing to lead North America marketing strategy for Development Cloud, their clinical, regulatory, and safety platform.
In this director-level role, you will own integrated and field marketing strategy across North America, developing and executing multi-channel marketing programs spanning digital campaigns, account-based marketing, field events, executive programs, user conferences, webinars, customer advocacy, and sales enablement. You'll partner closely with strategy, sales, product marketing, and regional teams to build brand awareness, generate pipeline, accelerate customer engagement, and drive business growth.
Key responsibilities include: developing integrated marketing strategy aligned with business objectives and market opportunities; leading planning and execution of multi-channel campaigns; developing annual integrated marketing plans in partnership with the Europe marketing team; strengthening customer engagement through executive programs and customer events; collaborating across corporate marketing, product marketing, digital, communications, and creative teams; measuring marketing performance and optimizing programs; and leading cross-functional initiatives while managing multiple priorities.
You'll thrive in a fast-paced, matrixed environment, translating business priorities into integrated marketing programs, aligning cross-functional stakeholders, and using data and customer insights to optimize performance. Success requires exceptional leadership, collaboration, and execution skills with the ability to set strategy, lead initiatives, and drive measurable business results.
Required qualifications: 7+ years of progressive experience in integrated marketing, field marketing, demand generation, or go-to-market roles within B2B enterprise software or cloud solutions; proven success developing and executing integrated marketing strategies that drive pipeline and business impact; experience planning and executing end-to-end marketing programs including demand generation, customer retention, field events, conferences, webinars, and digital campaigns; proven ability to build trusted relationships and collaborate with senior leaders across product, sales, strategy, and regional teams; experience leading global marketing initiatives with regional execution; exceptional organizational and project management skills; experience leading, mentoring, or managing marketing teams while remaining hands-on; and analytical, results-oriented mindset with ability to define success metrics and optimize programs using data.
