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Veeva Systems, a public benefit corporation and pioneer in industry cloud for life sciences, is seeking a Director of Integrated and Field Marketing to lead marketing strategy and execution for Development Cloud across North America. Development Cloud is an industry-leading platform for clinical, regulatory, and safety in drug development.
In this role, you will own the integrated and field marketing strategy for North America, developing and executing multi-channel marketing programs that build brand awareness, generate pipeline, accelerate customer engagement, and drive business growth. You will partner closely with strategy, sales, product marketing, and regional teams to align marketing initiatives with business objectives and market opportunities.
Key responsibilities include:
- Developing and driving integrated marketing strategy for Development Cloud across North America, translating business priorities into measurable marketing programs
- Leading planning and execution of multi-channel campaigns across digital, account-based marketing, field events, executive programs, webinars, customer advocacy, and sales enablement
- Partnering with sales to strengthen customer engagement through executive programs, customer events, industry conferences, and account-based marketing
- Collaborating across corporate marketing, product marketing, digital, communications, creative, and regional teams to ensure coordinated execution and consistent customer experiences
- Developing annual integrated marketing plans in partnership with the Europe marketing team, aligning strategy while enabling regional execution
- Measuring marketing performance, evaluating business impact, and continuously optimizing programs to improve outcomes
- Leading cross-functional marketing initiatives, managing multiple priorities, and ensuring on-time delivery aligned with business goals
You should have 7+ years of progressive experience in integrated marketing, field marketing, demand generation, or go-to-market roles within B2B enterprise software or cloud-based solutions. Proven success developing and executing integrated marketing strategies that drive pipeline and customer engagement is essential. You need exceptional organizational and project management skills, the ability to lead multiple initiatives simultaneously, and experience leading or mentoring marketing teams while remaining hands-on. Strong analytical capabilities, data-driven decision-making, and a global-first mindset with regional execution experience are required. Veeva is a Work Anywhere company supporting flexibility to work from home or in the office.
