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Salary: USD 184,500 - 274,600 / annual
Twitch, the world's largest live streaming platform, is seeking a Director, Head of Creative to lead and scale its global creative strategy. Reporting directly to the Chief Marketing Officer, you will build and mentor a high-performing creative team while partnering with cross-functional leaders to drive innovation and deliver compelling, community-focused brand experiences.
Key responsibilities include:
- Building and developing a high-performing creative team with a focus on psychological safety, inclusivity, and continuous feedback
- Designing and executing creative strategy aligned with business objectives and long-term vision
- Maintaining global visual and verbal brand standards across all markets
- Leading external agency partnerships to deliver creative excellence under tight timelines
- Championing creative initiatives to senior leadership through data-driven storytelling
- Staying current with industry trends and technology to elevate the brand and inspire breakthrough work
- Optimizing creative operations through scalable, AI-assisted processes
You will work across multiple office locations (San Francisco, Los Angeles, Irvine, Seattle, or New York) with flexibility in your primary base.
Requirements:
- 10+ years in creative direction, marketing, or advertising leadership with proven success managing teams of managers
- Bachelor's degree in a design-related field or equivalent practical experience
- Ability to design and execute team structures and strategies that navigate ambiguity and meet business objectives
- Exceptional communication skills to synthesize and present complex creative concepts to executive audiences
- Proven track record managing global brand standards and high-value external agency relationships
- Data-driven mindset with experience using performance insights and market trends to inform creative decisions
- Portfolio or case studies demonstrating strategic creative leadership, brand building, and campaign impact (required)
- Bonus: Experience building creative strategies where user/creator voice is the primary brand asset, balancing corporate standards with community authenticity
