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Salary: USD 203,000 - 274,600 / annual
Twitch, the world's largest live streaming platform, is seeking a Director, Head of Creative to lead and scale its global creative strategy. Reporting directly to the Chief Marketing Officer, you will build and mentor a high-performing creative team while partnering with cross-functional leaders to drive innovation and deliver compelling, community-focused brand experiences.
Key responsibilities include:
- Building and developing a high-performing creative team with a focus on psychological safety, inclusivity, and continuous feedback
- Designing and executing creative strategy aligned with business objectives and long-term vision
- Maintaining global visual and verbal brand standards across all markets
- Directing external agency partnerships to deliver creative excellence under tight timelines
- Championing creative initiatives to senior leadership through data-driven storytelling
- Staying current with industry trends and technology to elevate the brand and inspire breakthrough work
You will shape how Twitch presents itself globally while balancing corporate brand standards with the authentic voice of creators and communities—a unique challenge in a platform where user-generated content is central to the brand.
REQUIREMENTS:
- 10+ years in creative direction, marketing, or advertising leadership, with proven success managing teams of managers
- Ability to design and execute team structures and strategies that navigate ambiguity and meet business objectives
- Exceptional communication skills; ability to synthesize and present complex creative concepts to executive audiences
- Proven track record managing global brand standards and high-value external agency relationships
- Data-driven mindset; experience using performance insights and market trends to inform creative decisions
- Bachelor's degree in a design-related field or equivalent practical experience
- Portfolio or case studies demonstrating strategic creative leadership, brand building, and campaign impact (required)
- Bonus: Experience building creative strategies where the user/creator voice is the primary brand asset, balancing corporate standards with community authenticity
