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Aura is a consumer hardware and software company founded by early Twitter engineers that has built a leading digital picture frame platform used by millions of families to share and display memories. The company has shipped over 1 billion photos in 2025 and is now available in thousands of retail stores across North America and Europe.
You will join as Director of Growth & Paid Media, reporting to the VP of Marketing. This is a strategic leadership role with real ownership over budget, team, and growth direction at a pivotal moment for the company.
Key responsibilities include:
- Redefine Aura's media strategy across the full funnel: paid social (Meta, TikTok), paid search, audio/podcast, YouTube, TV/CTV, programmatic, affiliate, and emerging channels
- Own paid media budget end-to-end with autonomy to test new channels and formats that build brand while driving efficient growth
- Build measurement and attribution strategy combining post-purchase survey data, efficiency metrics, and incrementality testing for faster strategic allocation decisions
- Develop growth strategy spanning DTC and retail channels, aligning paid media with retail partnerships and Amazon presence
- Own technical adtech backbone: tracking, tagging, pixels, conversion APIs, and platform integrations
- Act as brand steward within performance channels, balancing short-term conversions with long-term brand equity
- Lead and develop the performance media team, setting clear goals and growth plans
- Partner with VP of Marketing on quarterly targets, CPA, and budget allocation
- Build and execute testing roadmap for creative, audience, and channel experiments
- Own quarterly forecasting and executive reporting on paid spend performance
- Support European market expansion, adapting channel mix and measurement frameworks
- Evaluate and manage external agency/vendor partners
- Bring AI-first mindset to identify and deploy AI solutions for competitive advantage
Required experience: 8+ years in performance marketing/growth with 3+ years leading paid media teams at DTC or consumer hardware brands. Track record scaling paid acquisition profitably with ownership of CPA/CAC, ROAS, and LTV metrics. Experience managing $15M+ annual paid media budgets across search, social, and emerging channels. Strong people leadership skills and fluency with attribution, marketing mix modeling, and incrementality testing. Ability to operate in ambiguity and build process/clarity.
