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Greenlight is a family technology platform serving 6.5+ million family members with integrated financial tools, safety features, and family management capabilities. The company offers a debit card, mobile app, GPS trackers, and Family Hub—designed to help families manage finances and stay connected.
You will serve as Director, Growth Marketing, owning end-to-end strategy, execution, and financial performance for new product launches and growth initiatives. This is a single-threaded leadership role with full P&L accountability for revenue, pricing, payback period, and other key financial metrics.
Greenlight is expanding beyond financial confidence into family safety—helping parents locate their children, ensure their wellbeing, and access help quickly when needed. This is a natural extension of the trust families already place in the platform and represents a significant growth category.
In this role, you will blend strategic planning, operational discipline, and hands-on execution in a fast-growing consumer tech environment. You'll make critical product and go-to-market decisions, drive cross-functional alignment, and own the financial outcomes of new product initiatives. This is ideal for a marketing leader who thrives in ambiguity, can move quickly, and combines data-driven rigor with creative problem-solving.
