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Alinea Invest is an AI-powered investing platform for first-time investors, combining automated investing, personalized portfolios, stocks, crypto, and AI-powered guidance. The company has 3.5M+ downloads, raised over $40M from investors including Y Combinator and Play Ventures, and has been featured in Forbes, The New York Times, and Fortune.
You will build and lead the creative engine driving Alinea's next stage of growth. This role combines creative leadership with performance marketing expertise. You'll own creative strategy and execution across paid acquisition channels (Meta, TikTok, emerging platforms), leading an in-house team while staying deeply involved in hands-on creative work—developing concepts and hooks, directing production, analyzing performance data, identifying winning patterns, and rapidly iterating.
Key responsibilities include:
- Own Alinea's creative vision across brand, paid acquisition, social, product launches, partnerships, influencers, and customer touchpoints
- Build and lead an exceptional in-house creative team across design, copywriting, video, production, and editing
- Develop a creative engine capable of producing high-volume, differentiated, high-quality creative weekly
- Partner closely with Growth to develop concepts that improve CAC, conversion, ROAS, and creative longevity
- Use performance data to understand what resonates, develop hypotheses, and continuously test, learn, and iterate
- Push beyond traditional fintech advertising to develop creative that feels native to culture and platform conventions
- Establish and maintain Alinea's brand identity while continuously evolving it
- Lead creative strategy for major product launches and new initiatives
- Identify emerging creative formats, cultural trends, creators, and technologies (including AI) for competitive advantage
- Build processes enabling rapid creative execution without sacrificing quality
- Work directly with founders and Growth team to translate priorities into breakthrough creative
You believe creativity and data are inseparable, with exceptional creative instincts and comfort analyzing CAC, ROAS, CTR, CVR, hook rates, and creative fatigue. You thrive leading in-house teams in fast-paced startup environments.
Requirements:
- 5+ years of experience in creative, brand, advertising, or growth creative
- Proven experience leading creative teams with a portfolio demonstrating exceptional work
- Experience building or leading in-house creative teams, ideally at a fast-growing consumer startup
- Understanding of both brand and performance marketing
- Experience producing creative across Meta, TikTok, YouTube, influencers, organic social, and other digital channels
- Knowledge of platform-specific differences and ability to create tailored ads for each platform's audience and conventions
- Highly analytical with comfort using performance data to inform creative decisions
- Ability to build systems for rapid creative experimentation and iteration
- Exceptional taste combined with pragmatism about what works
- Ability to move between high-level creative direction and hands-on execution
- Deep interest in internet culture, consumer behavior, storytelling, and emerging creative formats
- Talent recruitment, motivation, and development skills
- Comfort building rather than inheriting in a fast-moving environment
- Interest in experimenting with AI-native creative workflows and tools
