SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Airwallex is a unified payments and financial platform serving over 250,000 global businesses including Brex, Rippling, Navan, and Qantas. The company operates across 27 offices worldwide with 2,300+ employees and is valued at $11 billion, backed by leading investors including Sequoia, Visa, Mastercard, and T. Rowe Price.
You will lead Airwallex's global Performance Marketing function, owning strategy, channel performance, investment efficiency, and innovation across paid search, paid social, display, and emerging digital platforms. This is a high-visibility leadership role requiring balance between strategic vision and execution excellence.
Key responsibilities include: defining global performance marketing strategy and channel mix; setting quarterly and annual growth objectives; leading budget planning and forecasting aligned with Finance and Revenue goals; developing scalable testing frameworks for creative, targeting, and messaging; partnering with Regional Marketing Directors (APAC, EMEA, ANZ, Americas) on localized execution; owning performance KPIs (CAC, LTV:CAC, pipeline contribution, ROI); overseeing multi-channel execution across Google, LinkedIn, Meta, YouTube, and programmatic platforms; building end-to-end attribution models and multi-touch reporting dashboards; implementing value-based bidding and advanced data integrations with CRM systems; establishing incrementality testing and cohort-based CAC tracking; evaluating emerging AI and automation tools; building and leading a global team of channel managers, strategists, and analysts; partnering with Brand, Product Marketing, and Creative teams; and driving operational excellence through documentation, dashboards, and cross-regional enablement.
You will mentor and coach team members, cultivating a culture of experimentation, curiosity, and accountability. The role requires deep collaboration with Analytics, RevOps, SEO, Web, Lifecycle, and CRO teams to maximize funnel efficiency and drive scalable growth.
