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Island is seeking a Director of Global Growth Marketing to own and orchestrate the company's integrated campaign motion. This is a hands-on leadership role responsible for launching high-performing campaigns and building a repeatable operating system for campaign execution across verticals.
You will be the primary owner of Island's integrated campaign strategy, collaborating closely with Paid Programs, Organic Programs, Optimization, Sales, Product Marketing, RevOps, and ABM teams. While channel leaders manage always-on execution, you will bring those functions together within a cohesive campaign structure focused on measurable performance outcomes.
Key responsibilities include developing and launching integrated campaigns by vertical and use case, translating positioning into offers and multi-channel activation plans, and ensuring alignment across paid, organic, lifecycle, and web optimization functions. You will embed intent data into campaign planning, develop vertical-specific campaign plays aligned to industry challenges, and operationalize trigger-based messaging and predictive insights.
You will own weekly campaign performance reviews and optimization decisions, driving efficiency metrics such as cost per opportunity and pipeline per dollar. You'll partner with Sales and RevOps to align on quality definitions and feedback loops, and collaborate with Product Marketing to ensure campaigns reflect differentiated positioning.
Required experience includes approximately 10 years of B2B SaaS marketing, proven success running integrated campaigns in sales-led acquisition environments, and fluency in intent-based targeting, personalization, trigger-based messaging, and predictive analytics. Deep expertise in SEO, paid acquisition, website optimization, and modern demand generation is essential.
Preferred qualifications include startup or high-growth environment experience, experience at companies with $150M+ revenue, and experience supporting global campaign execution. Island is backed by Coatue Management, Insight Partners, and Sequoia Capital, and is recognized as a LinkedIn Top Startup of 2024 and CNBC Disruptor 50 company.
