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Twilio is seeking a Director of Global Campaigns to lead the company's global campaign strategy and execution. In this role, you will own the development and execution of major campaigns that drive brand awareness and pipeline opportunities across Twilio's customer base of hundreds of thousands of businesses.
You will serve as the head of the Global Campaign team, responsible for setting strategic vision for campaign structure, operations, and execution across the company's top campaign motions. This is a highly cross-functional role requiring close collaboration with marketing partners across regions, sales, product, and company leadership to design end-to-end campaigns that deliver measurable business results.
Key responsibilities include:
- Developing strategic vision and operational frameworks for global campaign execution with deep understanding of how campaigns resonate with diverse global audiences
- Owning accountability to company leadership for the effectiveness and ROI of all global campaigns and programs
- Designing and executing end-to-end campaigns that engage and convert prospective buyers, with focus on specific buyer segments and verticals
- Partnering with product marketing, content strategists, brand strategists, creative designers, and regional campaign teams to create cohesive messaging and campaign themes
- Building scalable, repeatable campaign playbooks that can be rapidly deployed across regions with localized content variations
- Tracking program results, measuring success metrics, and providing data-driven insights and optimization recommendations to stakeholders and executives
- Infusing AI frameworks and tools into the campaign model to enable high-quality content creation at scale across the organization
- Managing strong cross-functional relationships and serving as the central point of contact for campaign work coordination
The ideal candidate has proven experience leading multi-channel global campaigns, advanced understanding of global audience dynamics, expertise in modern buyer journey mapping, and the ability to think both strategically and execute operationally. You should be skilled at translating messaging frameworks into effective campaigns, thrive in collaborative environments, and recognize the value of integrated campaign motions. Success will be measured by campaign execution, measurable results including brand awareness, content asset development for all regions, and acceleration of growth velocity.
About Twilio
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