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New Relic is seeking a Director of Field Marketing for the Americas region, reporting to the VP of Global Field Marketing. This leadership role is responsible for shaping and executing regional marketing strategy to drive New Relic's expansion in the observability software market across North and South America.
You will lead a geographically dispersed team of field marketing managers, serving as a center of excellence for professional development, skill-based training, and go-to-market enablement. Key responsibilities include:
- Develop and execute comprehensive field marketing strategy across owned events, third-party conferences, executive engagement programs, partner marketing, customer marketing, and account-based marketing (ABM)
- Build deep understanding of New Relic's products, market position, personas, competitive landscape, and market trends
- Partner closely with regional sales leadership to align quarterly plans and collaborate with EMEA and APJ marketing counterparts on global initiatives
- Set clear objectives and KPIs, present regularly in regional meetings, and oversee end-to-end program management
- Optimize the field marketing channel mix to respond to market changes and evaluate program success for future planning and budget management
- Serve as primary marketing contact and enablement resource for the Americas sales team, ensuring effective communication of marketing plans, goals, metrics, and results
- Collaborate across marketing teams to execute diverse marketing tactics including tradeshows, conferences, owned events, partner events, regional demand generation, ABM programs, and customer-focused content
Required qualifications include proven track record in field marketing and demand generation within B2B enterprise SaaS, demonstrated second-line leadership experience, strong partnership with executive sales leadership, expertise with Salesforce CRM and Marketo Marketing Automation platforms, and experience creating and running ABM campaigns and executive engagement programs. Ability to travel across the region is required. Visa sponsorship is not available.
