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Salary: USD 156,000 - 231,000 / annual
Life360 is seeking a Director of DTC Growth and Web Experience to lead the next phase of growth for its direct-to-consumer eCommerce business. The company serves 97.8 million monthly active users globally with a mobile app, Tile tracking devices, and Pet GPS trackers that help families stay connected and safe.
In this senior leadership role, you will own the global eCommerce strategy, end-to-end conversion optimization, and experimentation programs that drive measurable revenue impact. You'll be responsible for the DTC site roadmap, customer journey optimization, and personalization initiatives that enhance both user experience and commercial outcomes.
Key responsibilities include developing and implementing Life360's global eCommerce strategy across digital channels while balancing revenue, MAU, and LTV goals. You will build and champion the DTC experience roadmap grounded in consumer insights, behavioral data, and clearly modeled business impact. You'll lead the global experimentation program—defining A/B testing standards, traffic allocation, and win-rate reporting—while maintaining a live test backlog across all web surfaces and conversion flows.
Additionally, you'll build and execute the personalization strategy, defining audience use cases and lift measurement frameworks that improve conversion rates and engagement. You'll analyze website performance and digital sales metrics to identify friction points and abandonment across the customer journey, then drive solutions in partnership with the Digital Product team. Close collaboration with Product, Engineering, Marketing, Sales, and Analytics is essential to drive strategic initiatives.
This is a hands-on leadership role where you'll set strategy and execute it. Life360 is a remote-first company with over 500 employees. The company is AI-native and integrates AI into how it builds and operates.
