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Horizon3.ai is a fast-growing remote cybersecurity company that delivers autonomous pentests and security assessments at scale via its NodeZero platform. The company serves organizations from educational institutions to Global 100 enterprises, including ITOps/SecOps teams, consulting pentesters, MSSPs, and MSPs.
You will lead digital marketing as a Director, owning every digital surface a buyer touches before sales engagement. This is a high-impact Demand Generation and Web Traffic/Conversion leadership role focused on performance marketing and front-end optimization. Core database management, Salesforce CRM operations, and backend integrations are handled by a dedicated Marketing Operations function, allowing you to concentrate entirely on demand capture, website strategy, digital execution, and organic conversion.
Key responsibilities include:
- Own paid media channels end-to-end (paid search, paid social, display), managing strategy, campaign architecture, bidding, and performance with strict focus on cost per opportunity.
- Rebuild campaign structures to map spend directly to buying intent and high-value target accounts, eliminating zero-conversion spend.
- Operate LinkedIn as an enterprise conversion and account progression channel, not passive brand amplification.
- Design and execute Account-Based Marketing (ABM) ad campaigns across performance channels to provide digital air cover for outbound sales and SDR motions.
- Take complete ownership of the website as a conversion vehicle, driving front-end architecture, mobile responsiveness, page speed, and feature roadmap in partnership with brand, design, and product marketing teams.
- Lead Conversion Rate Optimization (CRO) efforts with a structured, hypothesis-driven testing program that continuously optimizes the user path from high-intent traffic to converted opportunity.
- Own SEO and organic discoverability, building prominence for non-branded, high-commercial-intent search queries and optimizing for AI answer engines.
- Shift organic traffic mix toward high-converting landing pages and establish non-branded, intent-focused keyword visibility.
- Source, vet, and actively manage specialized external digital agencies, contractors, and freelancers to maximize execution velocity.
- Lead digital execution of competitive and category campaigns in alignment with product marketing, focusing on NodeZero's proven performance.
- Partner with field and vertical marketing to build targeted digital air cover campaigns in advance of field events and executive campaigns.
- Oversee cookie policies, consent banners, and web tracking mechanisms to ensure compliance with global data privacy regulations (GDPR, CCPA, etc.).
- Drive pipeline sourced and influenced, closing front-end digital attribution tracking gaps.
This is a builder's role with real budget, strong validation and proof points, and a lean team that expects the leader to be hands-on in the mechanics. Success is measured strictly by pipeline sourced and influenced, cost per opportunity, and web conversion rate.
