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Director, Digital Marketing

Glean - Mountain View, CA, United States - Hybrid - posted 2026-10-21

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Salary: USD 253,000 - 291,500 / annual

Glean is seeking a Director, Digital Marketing to lead the digital growth engine for its Enterprise AI platform. This is a strategic leadership role owning Glean's global digital channels, web experience, and performance strategy, connecting audience insights and company priorities to measurable engagement, qualified pipeline, and revenue impact. Key Responsibilities: - Define and execute Glean's global digital marketing strategy across paid media, search, website, email, social, retargeting, and emerging digital channels - Own digital performance goals and reporting, connecting channel activity to qualified engagement, meetings, pipeline, revenue, efficiency, and ROI - Lead paid media strategy across Google Ads, LinkedIn, programmatic, and video platforms, including audience strategy, budget allocation, forecasting, agency management, creative testing, and optimization - Partner cross-functionally with Demand Generation, ABM, Field Marketing, Product Marketing, Sales, SDRs, Marketing Operations, RevOps, Web, Content, and Creative teams to build integrated full-funnel programs - Own the website and conversion optimization roadmap, improving messaging, user experience, landing pages, forms, calls to action, personalization, and conversion paths - Build a disciplined experimentation program across audiences, messaging, offers, creative, media mix, landing pages, and funnel experiences - Advance Glean's visibility through SEO, answer engine optimization, generative engine optimization, structured content, and technical foundations About Glean: Glean is the Work AI platform helping enterprises work smarter with AI. The company has evolved from advanced enterprise search into a full-scale Work AI ecosystem, powering intelligent Search, an AI Assistant, and scalable AI agents on one secure, open platform. With over 100 enterprise SaaS connectors, flexible LLM choice, and robust APIs, Glean enables organizations to govern, scale, and customize AI across their business. Recognized by Fast Company as one of the World's Most Innovative Companies (Top 10, 2025), CNBC's Disruptor 50, Bloomberg's AI Startups to Watch (2026), Forbes AI 50, and Gartner's Tech Innovators in Agentic AI, Glean serves customers across 50+ industries with 1,000+ employees in 25+ countries. Requirements: - 10+ years of digital, growth, performance, demand generation, or revenue marketing experience, including leadership experience in B2B SaaS, enterprise technology, or AI - Proven success building multi-channel digital programs that drive qualified pipeline, revenue, and efficient growth in complex, sales-led environments - Deep experience across paid search, paid social, programmatic/display, retargeting, web marketing, CRO, experimentation, SEO, analytics, and campaign operations - Experience developing account-based digital programs and partnering with Sales, SDRs, ABM, Field Marketing, Product Marketing, Demand Generation, and RevOps - Strong analytical and business acumen, with experience connecting digital performance to conversion rates, pipeline, revenue, attribution, forecasting, and ROI - Demonstrated ability to lead teams, manage budgets and agencies, influence senior stakeholders, and bring structure to ambiguity - AI-fluent and hands-on, with a track record of using AI to improve marketing strategy, personalization, analysis, reporting, and team productivity The role is hybrid, requiring 4 days per week in the San Francisco or Mountain View office.

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