SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Demandbase is seeking a Director of Demand Generation to own the strategy, performance, and evolution of the demand generation engine with accountability for pipeline creation, funnel efficiency, and revenue impact. This role leads a pod-based team model and partners closely with Sales to drive predictable growth, with success measured by owning the pipeline number in quarterly business reviews.
Key responsibilities include:
Pipeline Strategy & Ownership: Own pipeline targets across segments (Enterprise, Commercial), translate company revenue goals into demand generation plans, allocate budget across programs and channels based on performance, and direct agency and vendor partners toward pipeline outcomes rather than activity metrics.
Team Leadership: Lead and develop a team of campaign managers and specialists, establish a pod-based operating model with clear segment ownership, and drive accountability for pipeline outcomes versus activity metrics.
Sales Alignment: Partner closely with Sales and SDR leadership on pipeline targets, lead quality and conversion, and feedback loops on campaign performance. Ensure tight alignment on ICP, messaging, and priorities.
Full-Funnel Optimization: Oversee performance across the entire funnel from Acquisition through Pipeline. Own handoff points explicitly to prevent leads and pipeline from stalling at seams. Identify and remove conversion bottlenecks and drive alignment between acquisition and lifecycle strategies.
Performance Management & Analytics: Define and track core metrics including pipeline generated, CAC/efficiency, and conversion rates by stage. Partner with RevOps to close tracking and attribution gaps. Lead weekly/monthly performance reviews focused on business outcomes.
Experimentation & Growth: Build a culture of testing and continuous improvement. Prioritize experiments that drive pipeline and conversion lift, scale what works, and cut what doesn't.
Required qualifications: 8+ years in B2B marketing with strong demand generation experience, proven ownership of pipeline or revenue targets, experience leading cross-channel full-funnel programs, strong track record partnering with Sales, and analytical mindset to translate data into action. Bonus experience includes evolving digital/campaign teams into demand gen organizations, lifecycle marketing and funnel optimization, ABM or segment-based marketing, and Demandbase platform experience.
