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Hims & Hers, a leading public health and wellness platform (NYSE: HIMS), is seeking a Director of Creative Strategy to drive the creative engine for the Hers brand. This role combines creative leadership with data-driven performance marketing across paid social channels including Meta, YouTube, TikTok, and emerging platforms.
You will own creative strategy for the Hers brand across performance marketing channels, ensuring campaigns reflect brand values while delivering measurable business results. Your responsibilities include developing creative hypotheses, concepts, and production-ready briefs grounded in customer insights and performance data. You'll lead a dedicated creative pod, partnering with editors, producers, media buyers, and creative leaders to develop, test, and scale high-performing creative.
Key accountabilities: establish high standards for creative strategy and briefing; lead multidisciplinary creative teams; create fast feedback loops between Creative, Growth, and Media Buying functions; partner with Product, Clinical, Legal, and Brand teams to ensure regulatory compliance; conduct regular performance reviews; and build repeatable creative frameworks that scale across products and audiences.
You bring 8+ years of creative strategy, content strategy, or performance creative experience, ideally in-house at high-growth ecommerce or DTC brands. You have a strong portfolio demonstrating performance creative wins at scale on paid social, with clear data and customer insights behind each piece. Deep expertise in platform-specific best practices for Meta, TikTok, and YouTube is essential. You're highly data-fluent, comfortable analyzing ad performance data and letting evidence guide creative decisions. You have experience managing multidisciplinary teams and collaborating across marketing, design, and product functions, including remote post-production teams.
Bonus qualifications include experience in telehealth, healthcare, weight loss, or other regulated categories; standing up in-house creative teams; adapting creative across international markets; and familiarity with UGC and creator-driven production models.
The company offers competitive salary and equity, unlimited PTO, comprehensive health benefits, ESPP, 401k matching, and team retreats.
