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Adverity seeks a Director of Content & Communications to own the company's content strategy, editorial direction, executive thought leadership, and PR/communications strategy end-to-end. This is a hands-on leadership role that combines strategic oversight with direct editorial work—not a purely strategic position.
The primary accountability is category creation and market education: shaping how the market defines and talks about the advertising technology space Adverity competes in, and building market understanding of the problems it solves.
Key responsibilities include leading category creation by defining and driving the market narrative, arming executive spokespeople with compelling messaging, and leading market education through explainer content, practitioner-level education, and analyst engagement. You will own the content strategy and editorial direction framework that flows into campaigns, account-based marketing, product marketing, and thought leadership initiatives. You'll also own PR and communications strategy, managing external PR agencies and earned media presence.
Additional responsibilities include leading executive thought leadership programmes for senior spokespeople, driving AEO (AI Engine Optimization) strategy and share-of-voice growth through content and editorial output, setting editorial standards and quality bars for all written marketing output, and shaping agentic systems and processes supporting content production, AEO optimization, scheduling, and distribution.
You'll lead a focused content team and be directly involved in editorial direction and thought leadership programmes. This role emphasizes hands-on leadership with senior content and design talent at the working level, not just strategic oversight.
Ideal candidates bring extensive B2B SaaS brand, content, or communications leadership experience with a demonstrable track record of growing share of voice in competitive categories. You should have experience leading AEO, SEO, or AI-search visibility programmes at scale, hands-on editorial capabilities, experience managing PR agencies and securing tier-one earned media, ownership of organic social and executive thought leadership programmes, and experience deploying AI and agentic tooling in content production contexts.
