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Fanatics Betting & Gaming (FBG) is seeking a Director of Consumer Communications to lead earned media and influencer strategy across its consumer portfolio, including Fanatics Sportsbook, Fanatics Markets, Fanatics Casino, and the Fanatics App. Reporting to the VP of Brand Communications, you will develop and execute a consumer communications strategy that builds awareness, drives product adoption, and shapes how fans perceive and engage with FBG's offerings.
Key responsibilities include: developing comprehensive consumer communications strategy across all four products; telling the story of FBG's innovation and competitive differentiation; cultivating relationships with consumer, sports, tech, lifestyle, and creator press to secure meaningful coverage; proactively identifying real-time cultural and sports moments to insert FBG's brands into relevant conversations; using data storytelling and cultural insights to create campaigns that spark conversation; partnering with Marketing, Product, Legal, and Compliance to align messaging with business priorities; building distinct but cohesive narratives for each product; defining KPIs and reporting frameworks to measure effectiveness; and establishing foundational communications infrastructure including messaging frameworks, media strategy, and creator playbooks.
You will operate with a startup mindset within a scaled organization, moving fast while maintaining sound judgment in a regulated industry. The ideal candidate has 10+ years of PR or communications experience in consumer tech, sports, gaming, entertainment, or marketplace businesses; a proven track record of driving awareness and cultural relevance through earned media; strong relationships across traditional and new media outlets; exceptional writing and storytelling abilities; deep fluency in sports, entertainment, and internet culture; experience building communications for new products or categories from the ground up; and a collaborative, high-ownership approach to delivering results.
