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Appcast, a global leader in programmatic recruitment advertising technology, is seeking a Director of Business Development to lead and scale its Sales Development Representative (SDR) function. Based in Fredericton, NB with headquarters in Lebanon, NH, this role reports to senior leadership and directly manages an SDR Manager and team of SDRs.
You will own the strategic direction and execution of outbound prospecting, driving early-stage pipeline growth and revenue acceleration. Key responsibilities include:
• Leading, coaching, and developing a high-performing SDR team with a focus on accountability, continuous improvement, and competitive drive
• Defining and executing SDR strategy aligned to company pipeline and revenue goals, setting team and individual targets
• Ensuring operational excellence through onboarding, call coaching, pipeline reviews, and performance management
• Designing and refining outbound prospecting playbooks, cadences, and messaging frameworks to improve conversion rates across calls, email, and social channels
• Monitoring SDR metrics (activity, conversion, pipeline contribution) and using data to identify trends, remove blockers, and drive performance
• Recruiting, hiring, and onboarding top SDR talent while building career development paths to retain high performers
• Championing CRM discipline and effective use of sales tools (Salesforce, Outreach, LinkedIn Sales Navigator) across the team
• Collaborating cross-functionally with Account Executives, Marketing, and Sales Operations to align outreach strategies and optimize lead quality
• Evaluating and adopting emerging technologies, including AI-enabled tools, to drive SDR productivity and scalable revenue growth
• Representing the SDR function in leadership forums and providing pipeline visibility to senior stakeholders
You bring 6+ years of sales development or inside sales experience, with at least 3 years managing teams of 8+ SDRs. You have a proven track record building or scaling SDR functions, designing outbound processes, and consistently meeting or exceeding pipeline and revenue targets. Experience in AdTech, HRTech, or SaaS recruitment solutions is a plus. A Bachelor's degree in Business, Marketing, Communications, or related field (or equivalent experience) is required. Occasional travel for team events, QBRs, and industry conferences may be required.
