SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: CAD 193,500 - 236,500 / annual
Relay is a digital banking platform serving self-made business owners with financial clarity and cash flow management tools. As Director of Brand Strategy, you will lead the integrated marketing function across brand strategy, social, content, influencer partnerships, and campaign execution. You'll report to leadership and manage three managers overseeing approximately seven team members total.
Key responsibilities include: driving integrated marketing strategy and execution to ensure campaigns ship on schedule and perform at high standards; overseeing events, social, content, and influencer channels while building systems to increase throughput and creative quality; setting campaign strategy and authoring creative briefs that align stakeholders and guide studio execution; owning the brand's research foundation including customer research, competitive analysis, and brand tracking; measuring brand health through awareness tracking, brand lift, share of voice, and campaign effectiveness; defining category framing, competitive positioning, and audience segmentation; stewarding brand governance and partnership fit; and leading three direct reports while staying close enough to the craft to contribute hands-on when needed.
You are an end-to-end integrated marketer with a track record of building and running campaigns from strategy through execution. You are numerically fluent, able to interrogate channel metrics with healthy skepticism, and understand what data does and doesn't reveal. You are assertive and process-oriented, with demonstrated ability to implement marketing workflows across cross-functional teams while maintaining strong relationships. You excel at aligning stakeholders around competing priorities into a single coherent plan, exercising influence beyond direct reports. You combine strong brand judgment and creative sensibility with operational rigor to translate strategy into consistent execution. You are energized by ambiguity and change, and actively curious about applying AI across your work. The role requires someone who pushes for reinvention, craves autonomy, owns outcomes, builds with AI, measures impact over noise, thrives in complexity, seeks feedback, and is genuinely motivated by the mission to help small businesses succeed.
