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Hims & Hers, a leading public health and wellness platform (NYSE: HIMS), is seeking a Director of Brand Strategy to lead creative strategy for integrated brand campaigns across the Hims & Hers portfolio. You will drive the development of brand personality, positioning, and messaging frameworks that resonate with consumers and drive business results. Working closely with cross-functional partners, agencies, and vendors, you'll develop channel strategies and briefs for integrated campaigns, audit the consumer journey for optimization opportunities, and provide constructive feedback to guide creative development and ensure alignment with brand objectives.
You'll sit at the intersection of culture, consumer insights, and business strategy, translating the brand's unique value proposition into breakthrough creative that breaks through cultural noise and changes customer behavior. The role requires deep expertise in crafting strategies that align with channel best practices, cultural truths, market opportunities, and unmet consumer needs. You'll partner with market research teams to uncover powerful insights and navigate a fast-paced, high-growth environment with shifting priorities.
The company offers competitive salary and equity, unlimited PTO, comprehensive health benefits (medical, dental, vision), parental leave, an Employee Stock Purchase Program, 401(k) with employer matching, and team offsite retreats. Hims & Hers is committed to building a diverse workforce and provides reasonable accommodations for qualified individuals with disabilities.
REQUIREMENTS:
- 10–15 years of experience in creative and brand strategy
- Proven track record of building and scaling brands through creative storytelling
- Strong understanding of channel best practices across online and offline consumer touchpoints
- Ideally, a mix of brand-side and agency/in-house experience
- Ideally, healthcare/wellness or D2C brand experience
- Deep expertise partnering with market research teams to glean powerful insights
- Comfort navigating fast-paced, high-growth environments with shifting priorities
- Exceptional storytelling, communication, and stakeholder management skills
