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Urban Sports Club, a leading European sports and wellness platform offering access to thousands of fitness experiences across the continent, is seeking a Director of Brand Marketing & Community to report directly to the CEO. This is a strategic and operational hybrid role focused on evolving the brand toward a community-centric, lifestyle-driven positioning while driving international expansion.
You will architect the long-term brand narrative and positioning, emphasizing the "Club" aspect of Urban Sports Club as a community-driven concept rather than a utility app. Your responsibilities include developing and executing multi-channel marketing strategies across PR, content, and social media; leading the internationalization of the brand strategy across diverse markets while maintaining cultural relevance; overseeing and mentoring the internal creative studio and brand teams; and managing the global brand budget while tracking key health metrics like awareness, sentiment, and share of voice.
You will act as the primary strategic brand stakeholder across the organization, collaborating with all marketing leaders to align brand priorities with business objectives. A core challenge is translating Urban Sports Club's proven local formula—particularly strong in Germany—into scalable, culturally resonant consumer strategies for international markets.
The ideal candidate brings 10+ years of experience leading brand management, marketing, or integrated communications in lifestyle, community, or fast-paced B2C consumer industries. You should have a proven track record of developing scalable international brand strategies and managing large-scale, multi-channel campaigns. You need a strategic and execution hybrid mindset, able to move seamlessly between high-level conceptual brand building and hands-on campaign delivery. Strong leadership experience managing cross-functional creative teams, PR specialists, content creators, and external agencies is essential. You should be analytical and data-driven in tracking brand performance metrics and managing complex global budgets. Full fluency in English is required; German language skills are a significant plus.
