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Salary: USD 185,000 - 215,000 / annual
Kickstarter, the leading crowdfunding platform for creative projects, is seeking a Director of Brand & Communications to join the Marketing team and report to the Chief Marketing Officer. This role shapes how Kickstarter's brand appears in culture and helps the world understand the company's mission to bring creative ideas to life.
You will identify emerging cultural conversations and creative movements where Kickstarter has a credible role, then mobilize teams to turn insights into campaigns, partnerships, and stories. You'll build compelling narratives about Kickstarter's brand, business, products, creators, and impact while leading proactive media relations with influential journalists, editors, and cultural leaders.
Key responsibilities include serving as the senior day-to-day lead for Kickstarter's PR agency, providing strategic direction and accountability; advising the executive team on corporate positioning and reputation; and partnering across Growth, Product, Content, Social, and Partnerships teams to ensure cohesive storytelling. You'll develop integrated brand programs from insight through execution, establish clear success metrics connecting awareness to business growth, and lead a high-performing team.
You bring significant senior-level experience in brand communications, cultural marketing, or public relations. You have exceptional cultural fluency, a track record of developing original ideas that earn attention, and deep relationships with major media outlets and cultural connectors. You excel at moving between long-term brand building and fast-moving cultural opportunities, have strong executive presence, and understand how to measure brand equity and campaign performance. You're collaborative, can create momentum across teams, and have a genuine connection to Kickstarter's mission and creative communities.
