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Cabify is seeking a Digital Performance Analyst to drive user acquisition through paid media campaigns. This is a hands-on role focused on executing, optimizing, and measuring the impact of digital marketing initiatives across multiple platforms.
Key Responsibilities:
- Execute and optimize paid media campaigns directly on platforms (Google Ads, Meta Ads, TikTok Ads, and others) with a focus on new user acquisition.
- Manage digital budgets with emphasis on efficiency: pacing, channel reallocation, and ROI measurement for each investment.
- Measure campaign impact through testing and attribution analysis, converting data into actionable recommendations.
- Ensure digital presence prioritizes brand amplification by publishing owned-channel content and amplifying both brand and influencer/partner content through paid channels.
- Coordinate with media agencies and collaborate with Brand, Growth, and CRM teams to share insights that enhance campaign performance.
- Incorporate AI tools into daily workflows to analyze, automate, and optimize campaigns.
About Cabify:
Cabify is reimagining urban mobility through sustainable transportation solutions. The company believes in creating cities where streets are designed for people, not cars, through efficient and sustainable mobility alternatives that generate economic, social, and environmental value.
Requirements:
- Bachelor's degree in Administration, Marketing, Advertising, Engineering, Economics, or related fields.
- Minimum 3 years of hands-on experience executing paid media campaigns directly on platforms (not just managing agencies), with at least 2 years in a media agency or corporate environment.
- Proven experience managing budgets and optimizing campaigns toward business results.
- Advanced proficiency with Google Ads, Meta Ads, TikTok Ads, GA4, and Excel/Google Sheets.
- Real-world experience using AI tools in work.
- Strong organizational skills with ability to manage multiple initiatives in parallel and prioritize with agility in dynamic environments.
- Proactive, action-oriented, curious, and experimental mindset focused on continuous improvement; clear communication for working with internal teams and agencies.
- Strong analytical capabilities; SQL knowledge is desirable.
- Experience with app campaigns and creator content amplification is desirable.
