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Octus is a leading global provider of credit intelligence, data, and analytics serving hedge funds, investment banks, management consulting firms, and law firms since 2013.
The Digital Optimization Lead owns the strategy and execution of Octus' website optimization program, driving measurable improvements in customer engagement, conversion, and pipeline contribution. This role combines analytics expertise, experimentation discipline, and marketing technology fluency to continuously improve the digital customer experience.
Key responsibilities include:
**Digital Optimization:** Build and evolve the website optimization program with a prioritized backlog of A/B tests and personalization initiatives. Develop hypotheses, execute experiments using VWO, measure business impact, and translate insights into actionable recommendations. Leverage AI and emerging technologies to enhance digital experience and marketing efficiency.
**Analytics & Measurement:** Own website analytics, dashboards, and reporting using GA4 and other tools. Manage Google Tag Manager and Google Analytics implementation, ensuring accurate event tracking, dimensions, segments, and tags. Maintain data integrity across website, campaign, and conversion tracking.
**Lead Capture & Marketing Technology:** Own website forms and lead capture operations, ensuring accurate data flow through marketing automation and CRM platforms. Monitor and improve form performance, lead routing, and data quality. Support marketing technology enhancements that improve operational efficiency and measurement.
The ideal candidate is naturally curious, analytical, and proactive—uncovering opportunities independently, testing ideas rigorously, and continuously improving outcomes. You'll work closely with Digital Marketing, Product Marketing, Growth Marketing, Corporate Marketing, and Marketing Operations teams.
Required experience: 4–6 years in digital optimization, conversion rate optimization (CRO), digital analytics, or digital marketing within B2B SaaS or enterprise environments. Fluency with A/B testing platforms (VWO, Optimizely, Adobe Target), GA4, GTM, and marketing automation (Salesforce Marketing Account Engagement preferred). Strong project management, stakeholder collaboration, and ability to independently prioritize and drive multiple initiatives to completion.
