SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salesforce is seeking a Digital Marketing Senior Analyst to lead Switzerland's digital marketing strategy and drive pipeline generation across all cloud businesses. This role is critical to sustaining growth in one of Salesforce's highest-performing markets.
You will own end-to-end paid media investment (~$1M annually) across Sales, Service, Marketing, Data & AI, and Commerce clouds, with focus on priority industries including Financial Services, Healthcare & Life Sciences, Retail & Consumer Goods, and Manufacturing. You'll decide channel strategy, targeting, and offer selection to maximize ROI and deploy budget against the highest-return segments.
Key responsibilities include developing and executing the digital marketing strategy aligned with Switzerland's business priorities and EMEA objectives; serving as the primary liaison with global and EMEA teams across Paid Media, SEO, Lead Operations, and Global Campaigns; and acting as the digital intelligence hub for Switzerland, translating multi-source performance data into actionable insights for the local marketing team, BDRs, and leadership.
You will lead the Switzerland Marketing-BDR alignment cadence, monitor lead routing and MQL-to-Stage 2 conversion rates using Tableau and internal dashboards, and coordinate remediation of funnel bottlenecks with Sales and Marketing Operations. You'll own Switzerland's always-on email marketing, building integrated nurture sequences to drive interest and pipeline from prospects and customers.
Additionally, you will optimize Swiss digital presences including the homepage, local landing pages, and social media profiles for conversion and local compliance; drive organic content creation from strategic events and customer stories; support flagship events' digital infrastructure; and ensure alignment with Salesforce's AI-first marketing strategy by leveraging AI tools, agents, and automations.
Digital Marketing is the second-largest Marketing Delivered Pipeline contributor in Switzerland. This permanent FTE conversion from a contractor role ensures business continuity, retains critical market expertise, and mitigates operational risk.
