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Digital Marketing Manager, Paid Search

OneTrust - Atlanta, GA, United States - In-office - posted 2026-08-10

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OneTrust is seeking a Manager, Paid Search to lead and scale the company's global paid search program. OneTrust is an AI-Ready Governance Platform that unifies regulatory intelligence, automation, and connected governance workflows, enabling organizations to innovate responsibly with data and AI. In this role, you will own the strategy, execution, optimization, and performance reporting of OneTrust's paid search campaigns across regions and platforms. You'll develop and execute the global SEM strategy across Google Ads, Microsoft Advertising, ChatGPT Ads, and emerging search and LLM advertising platforms, aligning investment to pipeline, demand generation, and regional growth priorities. Key responsibilities include: - Owning budget allocation, pacing, forecasting, and in-market optimization to maximize efficiency and scalable growth across regions - Leading end-to-end paid search operations, including campaign architecture, keyword strategy, bidding approaches, audience targeting, ad copy direction, landing page alignment, launch execution, and ongoing performance management - Partnering across teams to align media strategy with business goals, campaign priorities, and regional needs - Driving performance reporting and turning campaign insights into measurable business impact - Managing the paid search team and external agency partners to execute campaigns at scale You'll bring deep expertise in search engine marketing, strong analytical rigor, and a proven track record of scaling paid search programs. The ideal candidate has experience managing global campaigns, optimizing across multiple platforms, and translating data insights into strategic recommendations that drive pipeline and revenue.

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