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Digital Marketing Manager, Paid Search

OneTrust - San Francisco, CA, United States - In-office - posted 2026-08-10

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OneTrust is seeking a Manager of Paid Search to lead and scale the company's global paid search program. OneTrust is an AI-Ready Governance Platform that unifies regulatory intelligence, automation, and connected governance workflows, enabling businesses to innovate responsibly with data and AI. In this role, you will own the strategy, execution, optimization, and performance reporting of OneTrust's paid search campaigns across regions. You'll develop and execute the global SEM strategy across Google Ads, Microsoft Advertising, ChatGPT Ads, and emerging search and LLM advertising platforms, aligning investment to pipeline, demand generation, and regional growth priorities. Key responsibilities include: - Developing and executing OneTrust's global SEM strategy across multiple platforms (Google Ads, Microsoft Advertising, ChatGPT Ads, and emerging LLM ad platforms) - Owning budget allocation, pacing, forecasting, and in-market optimization to maximize efficiency and scalable growth across regions - Leading end-to-end paid search operations, including campaign architecture, keyword strategy, bidding approaches, audience targeting, ad copy direction, landing page alignment, launch execution, and ongoing performance management - Partnering across teams to align media strategy with business goals, campaign priorities, and regional needs - Turning campaign insights into measurable business impact The ideal candidate brings deep expertise in search engine marketing, strong analytical rigor, and a proven ability to drive results. You should have experience managing global paid search programs, optimizing for both efficiency and growth, and working cross-functionally with demand generation, sales, and product teams.

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