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Spryker is a modular, headless, API-first commerce platform trusted by industry leaders including Ricoh, Siemens, Daimler, Bosch, ZF, Hilti, and Aldi. The company enables businesses to build, scale, and customize digital commerce experiences across B2B, B2C, and marketplace models.
As Digital Marketing Manager, you will report to the Director of Marketing and own the digital experiences and activation that help B2B buyers discover, understand, and engage with Spryker. This is a hands-on, mid-level role with a strong focus on the DACH region.
Key responsibilities include:
• Own and improve the website experience for campaigns, priority topics, and key business updates. Translate content and positioning into clear, engaging web pages; identify pages needing updates; improve page structures, user journeys, navigation, and internal linking; and build campaign landing pages using modular or visual website builders.
• Manage web updates from brief to publication, working with content owners, subject-matter experts, design, and internal stakeholders. Ensure pages remain accurate and current, coordinate reviews and approvals, and quality-check experiences across desktop and mobile.
• Set up and manage paid campaigns across LinkedIn, Google Ads, and other relevant channels. Define audiences, targeting, campaign structures, budgets, messaging, creative requirements, landing-page destinations, and timelines.
• Monitor and optimize paid activity through regular performance reviews, budget and pacing management, audience and keyword refinement, and creative or landing-page testing. Evaluate the quality of resulting engagement and leads.
• Track and assess campaign results using advertising, website, analytics, and CRM data to identify what is working, where friction exists, and what should be improved.
• Support field marketing activities, particularly in the DACH region and other priority markets. This includes event and roundtable pages, event promotion, newsletter or partner activity, registrations, follow-up communications, coordination with sales and partners, and post-event reporting.
• Provide hands-on support for events when needed, including coordinating logistics, working with printers and suppliers, preparing materials, and helping with on-the-ground execution. Being based in or near Berlin is a clear advantage.
• Contribute across the wider digital marketing function as a generalist. Depending on priorities, this may include updating company and review profiles, supporting customer mailings, coordinating partner or educational activities such as webinars, and taking ownership of smaller marketing projects.
Spryker offers a collaborative, low-ego culture with flexible work arrangements, professional development, inclusive and diverse environment, and cutting-edge innovation opportunities.
REQUIREMENTS:
• 3–5 years of experience in digital marketing, with experience in a B2B SaaS or technology environment.
• Track record of working across several areas of digital marketing rather than in only one narrow specialism. Experience as an early marketing hire or as part of a small team, where you have had to take ownership of a broad range of activities, is valuable.
• Hands-on experience setting up and managing paid campaigns, particularly in LinkedIn Campaign Manager and Google Ads. Comfortable working with audiences, keywords, budgets, campaign structures, creative requirements, and performance data.
• Practical experience creating and improving landing pages or website pages using a visual or modular builder. Able to translate a campaign idea, wireframe, or content outline into a well-structured web page without necessarily needing to code.
• Understanding of landing-page and website best practices, including clear page structure, relevant calls to action, user experience, internal linking, and conversion-focused content.
• Experience using analytics, advertising, and CRM or marketing automation data to evaluate performance and make practical recommendations.
• Experience supporting events, sponsorships, webinars, partner activities, or other field marketing programmes is an advantage. Hands-on event logistics experience is especially welcome.
• Familiarity with Spryker's target industries—industrial manufacturing, high-tech manufacturing, construction and building materials, agricultural machinery, MedTech, or automotive—is helpful but not required.
• Experience with a CMS or website platform with a visual or modular page builder, such as HubSpot, WordPress, Contentful, or similar solution.
