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You will lead campaign delivery across North America and ANZ, translating global digital strategy into live pipeline. Your responsibilities include orchestrating campaigns across LinkedIn paid, Google Ads, programmatic display, email, events, webinars and ABM, from agency briefing through to creative trafficking and pre-launch QC. You'll partner with Marketing Automation to maintain UTM governance and Salesforce campaign mapping accuracy, interrogate funnel and conversion data to identify what's working, and report funnel performance to the business with clear commentary on required evolution. You'll manage day-to-day agency relationships, holding partners to agreed deliverables, timelines and performance benchmarks, and act as the operational bridge between agency output and internal stakeholder expectations.
You are technically fluent across LinkedIn Campaign Manager, Google Ads, Marketo, Salesforce and 6Sense or comparable ABM tools. You have deep technical platform experience and want to build capability, not just maintain status quo. You are analytical and solutions-focused, with stakeholders trusting your read on the numbers. You work with agencies as a peer, giving clear briefs and pushing back when output doesn't meet standards. You understand how brand, product, growth and digital marketing connect to accelerate pipeline. You use AI and MCP to build workflows and interrogate data as standard practice. You are organised, deadline-driven and genuinely care about how campaigns move the needle.
The role is based in the Sydney headquarters office. Because you'll orchestrate campaigns across North America and ANZ, you'll need to be available for regular collaboration with North America-based teams and agency partners. Hybrid flexibility is available.
**Requirements:**
- 7+ years leading campaign delivery and hitting pipeline targets in B2B SaaS digital roles
- Strong track record executing paid campaigns across LinkedIn, Google Ads and programmatic
- Experience building and managing ABM programmes, ideally on 6Sense, connecting account-level signals to campaign strategy
- Demonstrated ownership of analytics and performance optimisation
- Bachelor's degree in Marketing or Business (MiniMBA in Marketing a bonus)
- Experience across North America and ANZ simultaneously is a plus
