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MSPbots is a US-based AI company building automation tools for IT service providers (MSPs). You'll run their marketing end-to-end, from paid ads through to sales calls, managing paid advertising (~50%), HubSpot and email automation (~30-40%), website and content (~10-20%), positioning and growth initiatives, and a small team including one graphic designer.
Key responsibilities include:
**Paid Ads:** Run LinkedIn, Google, and Reddit campaigns targeting IT company owners and operations leaders. Set up conversion tracking, report on cost per lead and demo bookings, lead product launch campaigns (ads, landing pages, video scripts, webinars), and test new channels like Facebook and YouTube.
**HubSpot & Email:** Build automated customer journeys from first interest through free trial to sales call. Create follow-up emails for trial users, maintain email deliverability through proper domain setup and list hygiene, and report results via Google Analytics and Looker Studio.
**Website & Content:** Improve Google rankings with comparison and use-case pages, optimize the free trial sign-up experience, turn customer interviews into case studies and testimonials, and write LinkedIn posts and newsletters that sound like an industry insider.
**Positioning & Growth:** Work with product to translate features into messages IT companies care about. Research industry trends and competitors, use AI for ads and content, support expansion into new markets like Australia, and lead trade show presence.
**Team & Collaboration:** Manage designers and interns, work closely with product and sales teams, share marketing progress during quarterly planning, and maintain a library of sales materials.
You'll use AI daily to test faster, move quicker, and improve results. The role requires someone who digs into market research before launching campaigns, finds messaging that stops scrolling, and already integrates AI into their workflow.
**Requirements:**
- 4–6 years in marketing, including at least 2 years in-house or leading strategy at a B2B tech company
- Experience building campaigns from scratch, deciding target audience, messaging, and offers
- Strong hands-on experience with Google Ads and LinkedIn Ads
- Hands-on HubSpot experience with automated emails and workflows, plus Google Analytics and Google Tag Manager
- Daily use of AI tools in marketing with real examples of improved results or time savings
- Strong writing skills and ability to explain why campaigns work
**Bonus experience:** Reddit, Facebook, or YouTube ads; AI outreach tools; Zapier or Make; webinars or trade shows; IT or MSP industry background.
**Tools:** Google Ads, LinkedIn Ads, Reddit Ads, HubSpot, Google Analytics, Google Tag Manager, Looker Studio, ClickUp, Mailwarm, ChatGPT, Claude, Clay.
