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Cresta is an AI platform that combines conversational AI agents, real-time human agent augmentation, and conversation intelligence to drive revenue and efficiency across customer experience channels. Founded by Stanford AI Lab researchers and backed by a16z, Greylock, and Sequoia, the company has raised over $270 million and serves leading enterprises including United Airlines, Cox Communications, and Marriott.
We're seeking a hands-on Digital Marketing Manager to own and scale our global paid media programs across LinkedIn, Google, Meta, and emerging channels. You'll drive campaign execution from strategy through optimization, partnering closely with Creative and Marketing Operations teams.
Key responsibilities include:
- Own day-to-day execution and optimization of global paid media campaigns across LinkedIn, Google, Meta, and emerging advertising channels
- Plan, launch, and optimize campaigns end-to-end, including audience strategy, campaign setup, creative testing, bidding, budgeting, and performance analysis
- Monitor campaign pacing against budget and pipeline goals, proactively identifying risks and adjusting strategy to maximize performance
- Partner closely with Creative to develop high-performing ad creative and continuously test new messaging, formats, and concepts
- Leverage AI tools and audience enrichment platforms such as Clay to improve targeting, automate workflows, and increase team efficiency
- Partner with Marketing Operations to ensure accurate conversion tracking, attribution, and pipeline reporting
- Analyze campaign performance and present actionable insights and recommendations to marketing leadership and executive stakeholders
You'll join a lean growth team where your work directly influences pipeline and revenue. The role offers hands-on involvement in scaling paid media programs while using AI-powered workflows to reach the right buyers more efficiently.
