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Braze, a leading customer engagement platform, is seeking a Digital Marketing Lead for Programmatic & Media Buying to build and execute global programmatic display and media buying strategy. Reporting to the Senior Director of Global Digital Marketing, you will be a key member of the Global Digital Marketing team, collaborating with colleagues across diverse regions.
You will be hands-on in executing programmatic campaigns and managing paid media buys across AMER, LATAM, EMEA, and APAC regions. Your primary responsibilities include launching, optimizing, and reporting on display and media buy performance, with a focus on generating pipeline and optimizing pipe-to-spend ratios through targeting optimizations, A/B split testing, vendor testing, and landing page optimizations.
Key responsibilities:
- Plan and purchase multiple types of paid media inventory including content syndication, dedicated emails, Out of Home (OOH), CTV, and podcast ads
- Manage relationships with media partners including DSPs, SSPs, and publishers; negotiate favorable terms and stay informed about new opportunities
- Manage and optimize programmatic display campaigns using DV360, including audience targeting, bid strategies, creative assets, and real-time performance analysis to maximize ROI
- Develop and manage advertising strategy for the ABM programmatic display platform Demandbase to drive engagement with target accounts
- Work within Google Tag Manager to manage and deploy tracking tags and ensure accurate data collection
- Collaborate with internal brand teams on creative briefs for display and paid media deliverables; work with content marketing teams for diverse assets for paid media
You operate with a data-driven mindset and thrive in fast-paced, dynamic environments. The ideal candidate has experience running global programmatic display campaigns and buying global media across multiple regions.
Requirements:
- Proven track record running global paid media campaigns with emphasis on media buying and managing programmatic display across AMER, EMEA, LATAM, and APAC; demonstrated ability to successfully manage localized programmatic display ads in international markets
- Publisher & Vendor Management: Experience negotiating with and managing digital publishers globally
- DSP & Platform Expertise: Experience using DV360, The Trade Desk, 6sense, Demandbase, or other programmatic DSPs
- Budget Management: Experience managing six-figure quarterly budgets and making data-informed decisions on budget allocation based on performance metrics
- Creative Operations: Experience managing creative production for display ads and paid media placements in partnership with brand and content teams
- Technical Skills: Hands-on experience working with Google Tag Manager for tracking tags and data collection
- Key Soft Skills: Excellent written, verbal, and visual communication skills with strong attention to detail; demonstrated critical thinking and decision-making skills to navigate obstacles and resolve issues quickly
- Languages: English & Portuguese fluency required; strong written and verbal English skills are essential. Spanish fluency is a plus
- B2B SaaS or prior agency experience is preferred
