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PolyAI is seeking a Digital Marketing Director to lead the digital and account-based marketing strategy for the company's growth engine. This is a senior individual contributor role with significant ownership over budget allocation, channel strategy, and high-value account targeting.
Key responsibilities include:
- Serve as primary liaison to paid media agencies, owning strategy and channel allocation across paid social, search, display, and programmatic channels. Develop data-backed budget recommendations for leadership.
- Design and maintain ABM tiering methodology from strategic named accounts to broader programmatic targeting, ensuring consistent application across teams.
- Execute high-value account targeting directly across LinkedIn, connected TV, person-based advertising platforms, and out-of-home channels.
- Architect nurture program cadence, structure, and content flow to scale across multiple audiences and campaign teams.
- Own strategy and vendor relationships for content syndication programs driving top-of-funnel demand.
- Define target audience and strategy for high-touch in-person programs like executive roundtables, partnering with events team.
- Report weekly on channel performance metrics (CPL, ROAS, CTR, account engagement) broken out by segment.
Required qualifications:
- 10-15+ years digital marketing experience with senior-level paid media agency relationship management
- Demonstrated experience building and running ABM programs at scale
- Experience architecting nurture and lifecycle marketing programs
- Strong analytical and budget management skills with ability to present clear recommendations to senior leadership
PolyAI is an Agentic Dialog Platform serving hundreds of enterprises across 75 languages and 25 countries, including Metro Bank, Marriott, PG&E, and UniCredit.
