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SmartRent (NYSE: SMRT) is seeking a Digital Growth Director to lead end-to-end digital campaign strategy and execution. The company provides an integrated platform for the rental housing industry, combining software, hardware, and implementation services to help property owners and operators streamline operations and improve resident experiences.
In this role, you will own the complete digital marketing lifecycle—from campaign conception and audience segmentation through performance attribution and ROI analysis. You'll architect and manage the marketing technology stack, including Salesforce Marketing Cloud/Pardot, ZoomInfo, and programmatic ad networks. Your responsibilities include:
• Strategic planning and execution of multi-channel campaigns (Search, Social, Display, Email)
• Building and deploying lead-nurture programs and transactional emails in Pardot/Salesforce Marketing Cloud
• Identifying high-intent accounts and prospects using ZoomInfo and Salesforce CRM to fuel the sales pipeline
• Managing direct-buy campaigns on LinkedIn Ads and major digital networks, optimizing for conversion
• Tracking full-funnel performance, reporting on ROI, conversion rates, and cost-per-acquisition via Salesforce dashboards
• Maintaining data integrity across ZoomInfo, Pardot, and Salesforce for seamless lead routing
• Collaborating with design, web, and sales enablement teams to create high-performing marketing assets
You'll work alongside a design team to bring concepts to life but will be the architect driving strategy and execution. This is a hands-on role requiring deep expertise in demand generation, marketing automation, and B2B SaaS marketing fundamentals.
Required: 3–5 years in Demand Generation or Growth Digital Marketing in B2B SaaS or Multifamily; 3–5 years hands-on with Pardot/Salesforce Marketing Cloud; proven track record managing $40k+ monthly budgets on LinkedIn and programmatic networks; high proficiency in ZoomInfo; comfort with A/B testing and multi-touch attribution; experience collaborating with cross-functional teams.
Preferred: SaaS/tech startup experience; Property Management or Real Estate Technology background; hands-on experience with HubSpot, Marketo, or other marketing automation platforms; strong understanding of B2B sales funnels.
