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Glia is the #1 Banking AI platform, empowering community and regional financial institutions to create efficiencies, accelerate loan growth, drive deposits, and deliver experiences that compete with megabanks and fintechs. The company's Banking AI Operating System is a central intelligence layer that activates specialized AI agents to automate workflows across voice and digital channels, from front office to back office. Trusted by 700+ banks and credit unions, Glia delivers the industry's first contractual no-hallucination guarantee.
As Digital Demand Generation Manager, you will lead the company's demand generation engine with a primary focus on virtual events and webinar strategy. You will serve as the end-to-end strategist, producer, and marketer for live digital programs, while also managing paid online advertising channels and content syndication programs to amplify reach, nurture prospects, and generate qualified leads.
Key responsibilities include:
**Webinar & Virtual Event Leadership:** Plan and execute a high-performing webinar schedule designed to attract engagement from prospects and customers. Manage all pre- and post-production logistics, including event landing pages, speaker prep, rehearsals, tech checks, live moderation, and audience Q&A. Build multi-channel promotional strategies (email cadences, paid social, internal promotion) to maximize live attendance and on-demand views. Lead post-webinar follow-up workflows and repackage webinar recordings into evergreen lead assets.
**Paid Online Advertising:** Work with external agencies to direct and optimize paid acquisition channels (LinkedIn Ads, Google Search/Display, Retargeting) to drive targeted traffic to webinars, landing pages, and content assets. Manage performance ad spend, optimize Cost Per Lead (CPL) and Cost Per Acquisition (CPA), and continually test ad creative, messaging, and audience targeting.
**Content Syndication & Distribution:** Select, negotiate with, and manage third-party content syndication partners and publishers to distribute whitepapers, ebooks, and recorded webinars. Monitor lead quality from syndication vendors, ensuring compliance with ideal customer profile (ICP) standards before passing leads to Revenue Operations.
**Workflow Automation:** Identify opportunities to streamline manual event tasks by leveraging AI tools and automated workflows.
Glia offers competitive compensation, benefits, and a people-first culture that values growth, connection, and authenticity. The role provides opportunities for career growth and skill development in field and experiential marketing within a fast-growing SaaS company transforming how banks and credit unions connect with their customers.
**Requirements:**
- 3-5+ years of experience in B2B marketing programs and demand generation, both developing and executing programs
- Proven experience owning and running end-to-end webinar programs from platform setup to live production
- Hands-on experience setting up, tracking, and optimizing campaigns in LinkedIn Campaign Manager and Google Ads
- Exceptional project management and organizational skills with strong attention to detail and ability to manage multiple event timelines simultaneously
- Action-oriented problem solver who thrives in fast-paced environments and enjoys handling logistics end-to-end
- Strong interpersonal and written communication skills with a customer-service mindset when working with internal stakeholders and external vendors
- Familiarity with marketing tools and software such as Salesforce, Marketo, Google Workspace, Asana, and Zoom
- SaaS and/or banking experience is a plus
