SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Pattern Group is seeking a Digital Advertising Strategist to manage and optimize TikTok advertising campaigns. In this role, you will set up and manage digital advertising campaigns using TikTok Ads Manager, handling campaign configuration, audience targeting, budget allocation, and bidding strategies. You'll develop and execute data-driven full-funnel advertising strategies across multiple campaign objectives, continuously monitoring and analyzing campaign performance and conversion rates.
Key responsibilities include applying advanced audience targeting strategies, supporting content strategy and creative analysis, and developing briefs for ad creatives tailored to TikTok's platform and current trends. You will assist in tracking and attribution setup, clean and analyze ads performance data, and prepare comprehensive dashboards and reports. You'll support client communication to ensure strategic alignment and utilize TikTok Business Center to manage advertising operations. Additional duties include supporting monthly invoice processing and staying current with short-form video content trends.
Required qualifications include a Bachelor's degree in Marketing, Advertising, Information Science, Journalism, Mass Communication, or a related field. You must have a strong understanding of the digital marketing landscape, marketing mix, and brand building principles. Hands-on experience managing digital advertising campaigns using TikTok Ads Manager or similar platforms is essential, along with knowledge of TikTok's various ad formats. You should possess solid data analytics skills, including data cleaning, aggregation, data visualization, and performance tracking. Proficiency with Microsoft Excel and Google Sheets is required for reporting and analysis. Understanding of A/B testing methodologies, data-driven optimization approaches, and short-form video content trends is critical. Familiarity with digital tracking, attribution concepts, pixel implementation, and conversion measurement is necessary. Finally, you should be able to evaluate ad creatives and support content strategy based on performance insights, with a working knowledge of short-form video content and creative production workflows.
