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Salary: USD 182,000 - 207,000 / annual
Asana is seeking an experienced Developer Advocate to represent the company in the developer and AI community. This role is based in the San Francisco office with a hybrid schedule requiring in-office presence on Mondays, Tuesdays, and Thursdays, with flexibility on Wednesdays and Fridays depending on work type.
You will serve as a credible external voice for Asana's developer platform, building trust and distribution across social media, conferences, forums, and through original content. The role bridges developers and the company, representing developer needs internally while advocating for Asana's platform externally. You will focus on agents and agentic workflows, articulating how Asana creates value in an AI-driven world.
Key responsibilities include:
- Design and execute developer engagement strategies that drive adoption of Asana's platform, APIs, and SDKs
- Author high-quality technical content including sample apps, code tutorials, technical blog posts, and API documentation
- Engage with the developer community across forums, events, workshops, and social channels as the primary advocate for developer needs
- Partner with Product Management, Engineering, and Design to provide actionable developer feedback and shape platform roadmaps
- Build cross-functional relationships with Marketing, Business Development, and Solutions Engineering to support partner integrations and growth
- Mentor junior advocates and community members, elevating advocacy best practices across the organization
You should demonstrate curiosity about AI tools and emerging technologies. The role requires a proven track record as a Developer Advocate, Developer Relations Engineer, or Senior Software Engineer with substantial experience building developer community programs. You need deep technical expertise with hands-on experience building and consuming RESTful APIs, webhooks, and modern SDKs in languages like JavaScript, Python, or Ruby. Excellent written and verbal communication skills are essential, with a passion for breaking down complex technical topics into engaging, accessible content. You should have a strong empathetic approach to developer experience and a strategic mindset with experience defining success metrics, analyzing API usage data, and translating community feedback into product enhancements.
Asana is a leading platform for human + AI collaboration used by millions of teams worldwide. The company has been recognized by Fortune, Fast Company, Forbes, and Gartner for workplace culture and innovation, with 13+ offices globally.
