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Salary: CAD 175,000 - 235,000 / annual
Asana is seeking an experienced Developer Advocate to represent the company in the developer and AI community. This role is based in the Vancouver office with a hybrid schedule requiring in-office presence on Mondays, Tuesdays, and Thursdays, with flexibility on Wednesdays and Fridays depending on work type.
You will serve as a credible external voice for Asana's developer platform, building trust and distribution across social media, conferences, forums, and through original content. You'll represent developers' needs back to Asana's product and engineering teams, creating a feedback loop that informs roadmap decisions. The role emphasizes presence, authority, and the ability to articulate how Asana creates value in an agentic world.
Key responsibilities include:
- Designing and executing developer engagement strategies to drive adoption of Asana's platform, APIs, and SDKs
- Authoring high-quality technical content: sample apps, code tutorials, technical blog posts, and API documentation
- Engaging with the developer community across forums, events, workshops, and social channels as the primary advocate for developer needs
- Partnering with Product Management, Engineering, and Design to provide actionable developer feedback and shape platform roadmaps
- Building cross-functional relationships with Marketing, Business Development, and Solutions Engineering to support partner integrations and growth
- Mentoring junior advocates and community members, elevating advocacy best practices
Requirements:
- Proven track record as a Developer Advocate, Developer Relations Engineer, or Senior Software Engineer with substantial experience building developer community programs
- Deep technical background with hands-on experience building and consuming RESTful APIs, webhooks, and modern SDKs in languages such as JavaScript, Python, or Ruby
- Excellent written and verbal communication skills with a passion for breaking down complex technical topics into engaging, accessible content
- Strong empathetic approach to developer experience, with passion for understanding user pain points and championing their solutions internally
- Strategic mindset with experience defining success metrics, analyzing API usage data, and translating community feedback into product enhancements
- Curiosity about AI tools and emerging technologies, with willingness to learn and leverage them to enhance productivity and collaboration
