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Salary: USD 182,000 - 207,000 / annual
Asana is seeking an experienced Developer Advocate to represent the company in the developer and AI community. This role is based in the NYC office with a hybrid schedule requiring in-office presence on Mondays, Tuesdays, and Thursdays, with flexibility on Wednesdays and Fridays depending on work type.
You will serve as a credible external voice for Asana's developer platform, building trust and distribution across social media, conferences, forums, and through original content. The role focuses on representing developers externally while bringing developer feedback back into the company to inform product decisions. You should have real authority on agents and agentic workflows, and be able to articulate how Asana creates value in an agentic world. Ideally, developers in your community already look to you for insights on AI, agentic workflows, and productivity tooling.
Key responsibilities include:
- Design and execute developer engagement strategies that drive adoption of Asana's platform, APIs, and SDKs
- Author high-quality technical content including sample apps, code tutorials, technical blog posts, and API documentation
- Engage with the developer community across forums, events, workshops, and social channels as the primary advocate for developer needs
- Partner closely with Product Management, Engineering, and Design to provide actionable developer feedback and shape platform roadmaps
- Build cross-functional relationships with Marketing, Business Development, and Solutions Engineering to support partner integrations and growth
- Mentor and guide junior advocates and community members, elevating advocacy best practices across the organization
Asana is a leading platform for human + AI collaboration used by millions of teams worldwide. The company has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation.
REQUIREMENTS:
- Proven track record as a Developer Advocate, Developer Relations Engineer, or Senior Software Engineer with substantial experience building developer community programs
- Deep technical background with hands-on experience building and consuming RESTful APIs, webhooks, and modern SDKs in languages like JavaScript, Python, or Ruby
- Excellent written and verbal communication skills with a passion for breaking down complex technical topics into engaging, accessible content
- Strong empathetic approach to developer experience with a passion for understanding user pain points and championing their solutions internally
- Strategic mindset with experience defining success metrics, analyzing API usage data, and translating community feedback into product enhancements
- Demonstrates curiosity about AI tools and emerging technologies with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
