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Salary: CAD 58,000 - 70,000 / annual
Voltera is a rapidly scaling and profitable Canadian tech company in the additive electronics industry, serving customers across 92 countries. The company produces the V-One PCB printer (for fast circuit board design iteration) and the NOVA materials dispensing system (for flexible hybrid electronics prototyping). You will join a mission-driven, tight-knit team.
In this role, you will own the marketing technology stack and drive demand generation initiatives. Key responsibilities include:
• Manage and maintain HubSpot for contact management, sequences, emails, newsletters, forms, and analytics
• Identify workflow improvements, automate repetitive tasks, and increase operational efficiency
• Develop and maintain audience segments, lists, lifecycle stages, and campaign attribution structures
• Maintain documentation for marketing systems, processes, workflows, and integrations
• Contribute to marketing campaigns across email, web, digital advertising, and other channels, ensuring correct execution, optimization, and on-time delivery
• Coordinate with content, creative, product marketing, sales, and other stakeholders on campaign readiness
• Investigate sales funnel leaks and collaborate on lead engagement and conversion improvements
• Build and maintain marketing dashboards and generate recurring performance reports
• Track marketing metrics (campaign performance, lead generation, conversion rates, pipelines, acquisition costs, ROI) and translate data into actionable recommendations
• Support day-to-day marketing website operations with the Content Marketer and Front-End Developer, including content updates, forms, tracking, and SEO
• Oversee campaign budgets and conduct regular A/B testing and reporting
• Research, track, and analyze end-to-end customer behaviors using tools like Microsoft Clarity and implement findings
• Collaborate with internal teams to understand customer experience and optimize conversion
Working conditions: In-office in Waterloo at least three days per week; flexible work hours.
REQUIREMENTS:
• Post-secondary education in marketing and 5+ years of relevant work experience
• Strong analytical skills and data-driven thinking
• Solid understanding of trends and best practices in online marketing
• Demonstrable experience with:
- Leading paid advertising and email marketing campaigns
- HubSpot, Google Ads, Google Search Console, Google Analytics, Google Tag Manager, Semrush, and other martech tools
- Running A/B and multivariate experiments
- Contributing to inbound and outbound marketing programs
- Evaluating customer journey and optimizing for conversion
Nice to haves: Experience with web accessibility standards and guidelines; working knowledge of HTML, CSS, or JavaScript.
